When it comes to fashion, trends come and go as quickly as each season of the year, as such it can cost you a lot of money trying to keep up. This is especially true if you have a taste for finer clothing, designer brands and the like.
A recent study, by Claro Wellbeing, has shown that 62% of 16-32-year-olds have spent money on designer clothing in the past year, even if they couldn’t afford it, as reported by The Metro. Alternatively, such clothing can be easily thrifted from vintage stores, if you’re willing to hunt for those bargain pieces.
With people wanting to get into designer and high-end clothing, our bingo experts at Slingo have researched which brands are the most popular. Analysing Google search data, Instagram posts and TikTok views, we will reveal which brands are foremost in people's minds and which you should be gravitated towards. We will also reveal which designer brands are on the decline.
The Most Googled Designer Clothing Brands
1. Loewe
Number of Google searches: 250 million
Loewe comes out as the most Googled designer brand of 2023. The Spanish luxury brand specialises in leather goods and was founded by a group of Spanish leather craftsmen and a merchant, named Enrique Loewe. Over the last 12 months, the brand has been Googled around 250 million times.
2. Louis Vuitton
Number of Google searches: 122 million
In second, we have Louis Vuitton, a French fashion house and one of the most recognisable brand names in fashion today. The brand, founded in 1854 by Louis Vuitton himself, has been Googled more than 121 million times in the last 12 months.
3. Gucci
Number of Google searches: 70.3 million
Gucci takes the third spot, having been Googled more than 70 million times from July 2022 to June 2023. This brand is of Italian origin, founded in 1921 by Guccio Gucci, in the city of Florence. The brand specialises in scents, handbags, footwear and ready-to-wear clothing.
The Most Instagrammed Designer Clothing Brands
1. Gucci
Number of Instagram Posts: 33.8 million
Featuring again, we have Gucci, the Italian brand that was already one of the most Google and now is the most Instagrammed of 2023. In total, #Gucci had an astounding 33.8 million posts on Instagram.
2. Chanel
Number of Instagram Posts: 33.8 million
In second, we have the French luxury brand Chanel, which was founded in 1910 by Coco Chanel, of course, in Paris. The Chanel hashtag had more than 33.7 million posts on Instagram, making the brand one of the social media sites most popular.
3. Louis Vuitton
Number of Instagram Posts: 18.3 million
Another French brand and already having featured as one of the most Googled, we have Louis Vuitton. The brand names hashtag had more than 18 million posts on Instagram.
The Most TikToked Designer Clothing Brands
1. Gucci
Number of TikTok Views: 16.4 billion
Gucci tops the charts as TikTok’s favourite designer clothing brand, as the brand's hashtag has received around 16.4 billion views on the popular video social media site.
2. Louis Vuitton
Number of TikTok Views: 12.7 billion
Just as Gucci has, Louis Vuitton appears in a third top three ranking, this time as TikTok’s second favourite designer clothing brand. The brand's hashtag received around 12.7 billion views on the site.
3. Chanel
Number of TikTok Views: 11.0 billion
And for TikTok’s third-most popular clothing brand, we again have the French brand, Chanel. The #Chanel on TikTok has received around 11 billion views.
Designer Clothing Brands Increasing in Popularity
1. 10th Floor
Yearly increase in Google searches: 200%
The designer clothing brand that is increasing in popularity the most is 10th Floor, founded by Fiona and Kim it is an independent luxury brand specialising in women’s shoes. Over the last 12 months, the brand has seen an increase in Google searches by 200%.
2. Paris Texas
Yearly increase in Google searches: 86%
Next, we have Paris Texas, which despite what the name suggests is an Italian footwear brand based in Milan. Founded in 2015 by two sisters, named Annamaria and Margherita Brivio, this brand has seen an increase in Google searches by 86% in the last 12 months.
3. Lanvin
Yearly increase in Google searches: 83%
And next, we have Lanvin, a French fashion house that is based in Paris and was founded by Jeanne Lanvin in 1889. The brand has seen an 83% increase in Google search volume in the last 12 months, highlighting its increase in popularity.
Designer Clothing Brands Decreasing in Popularity
1. Amina Muaddi
Yearly decrease in Google searches: 33%
There’s a three-way tie for the designer brand that is decreasing in popularity, with Amina Muaddi being the first. Despite the brand having been worn by the likes of Kim Kardashian, Kylie Jenner and Rhianna, the brand has seen a 33% decrease in Google searches in the last 12 months.
1. Charlotte Olympia
Yearly decrease in Google searches: 33%
The next brand tied for the first spot is Charlotte Olympia, a British designer shoes and accessories brand. In the last 12 months, the brand has also seen a 33% decrease in Google search volume.
1. Stella McCartney
Yearly decrease in Google searches: 33%
Stella McCartney is the third brand to see a 33% decrease in Google searches in the 12 months. The brand was founded by Stella McCartney, as the name suggests, who is the daughter of British singer Paul McCartney.
4. Dorateymur
Yearly decrease in Google searches: 28%
Dorateymur has seen a 28% decrease in Google search volume in the last 12 months. Founded by Turkish designer Dora Teymur, who is based in London, in 2012 her brand specialises in footwear for women.
The Most Popular Designer Clothing Brand by Country
1. Louis Vuitton
Number of Countries Where Most Popular: 28
Louis Vuitton is the most popular designer brand across the fifty countries that we looked at. The brand came out on top in 28 different countries, including the United Kingdom, Spain and Australia.
2. Tommy Hilfiger
Number of Countries Where Most Popular: 11
The second-most popular designer brand across countries is Tommy Hilfiger, which was the most popularly searched brand in 11 different countries, including Greece, Ireland and Croatia.
3. Lacoste
Number of Countries Where Most Popular: 4
And next, we have Lacoste, the third most popular designer brand across countries the 50 countries that we looked at. Some of the countries where this brand came out on top were France, Argentina, Portugal and Turkey.
Methodology
To begin, we looked at articles such as The Trend Spotter to get a list of the most popular designer fashion brands of the year.
We then used Google Keyword Planner to get the worldwide search volumes for each brand, for July 2022 to June 2023. Additionally, we also took the year-on-year change in search volume for each brand, to get the brands increasing and decreasing in popularity. And then we took the search volume for the top fifty most developed countries, using the Human Development Reports, looking at the most searched-for brand in each country. This data was taken on 05/07/2023.
We then used Instagram and TikTok to get the number of views and posts for each brand's hashtag. This data from taken on 06/07/2023.
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