Many celebrities are well-known for their stylish outfits and fashion choices, leaving their fans wanting to copy their looks. This provides the perfect opportunity for them to venture into the fashion industry and launch their own clothing brands.
But which celebrities have had the most success in the fashion industry?
By analysing various factors such as net worth, social media stats and site traffic, the team at Slingo determined which celebrities created the most and least successful fashion brands.
The most successful celebrity fashion brands
1. ‘Skims’ by Kim Kardashian - 9.69 out of 10
Topping the list is reality star, model and businesswoman Kim K, earning a score of 9.69 out of 10. In 2018, Kim launched her shapewear and clothing brand, Skims. By July 2023, the company was valued at an impressive $4 billion1. The brand focuses on inclusivity and body positivity by providing items for various body sizes and skin tones.
Skims has over six million followers on Instagram and 1.3 million on TikTok, showcasing the brand’s popularity. Over the past year, there were almost 39.7 million searches for Skims on Google, in addition to its average monthly organic site traffic of 2.9 million. The massive success of Skims has contributed to Kim’s impressive $1.7 billion net worth.
2. ‘Savage x Fenty’ by Rihanna - 8.59 out of 10
In second place is the pop icon Rihanna, with her lingerie brand Savage x Fenty, which earned a score of 8.59 out of 10. As well as being one of the best-selling recording artists of all time and having a highly successful beauty line, Savage x Fenty has played an enormous part in Rihanna’s $1.4 billion net worth. Just like Skims, the brand also caters to a wide range of skin tones and body sizes, including the use of plus-size models.
On Instagram, Savage x Fenty has over 5.1 million followers and over 419,600 posts under the brand’s hashtag #savagexfenty. This is in addition to 514,200 followers and 32,700 hashtags on TikTok. The Savage x Fenty website generates monthly organic site traffic of 22,300, on average. Over the last year, almost 4.7 million searches were made for the brand worldwide.
3. ‘G. Label by Goop’ by Gwyneth Paltrow - 8.28 out of 10
The third most successful celebrity clothing line is G. Label by Goop, earning a score of 8.28 out of 10. The clothing line, created by American actress and businesswoman Gwyneth Paltrow, is an extension of the lifestyle brand Goop. The focus of G. Label by Goop is creating timeless and familiar yet effortlessly cool clothing. All items are inspired by pieces that Gwyneth has either worn and loved or has always wanted but been unable to find.
The brand can be accessed via the Goop website, which garners organic traffic of around 305,400 per month, on average. Over the last year, more than 2.3 million searches were made for the Goop site on Google. When it comes to social media followers, the brand has over 1.8 million on Instagram and 168,300 on TikTok. The introduction of G. Label as an extension of Goop has contributed to Gwyneth’s net worth of $200 million.
4. ‘Fabletics’ by Kate Hudson - 8.12 out of 10
Following closely behind with a score of 8.12 out of 10 is Kate Hudson’s activewear brand, Fabletics. The American actress co-founded the company in 2013, which now has a solid online presence and 95 global stores. Many other celebrities have collaborated with Fabletics, including Demi Lovato, Kevin Hart, Khloé Kardashian, Lizzo, and Vanessa Hudgens.
The brand has over 1.9 million followers on Instagram and almost 526,500 posts under the hashtag #fabletics. On TikTok, Fabletics has accumulated over 139,800 followers and over 37,800 posts under the brand hashtag. Over the past year, over 15.5 million Google searches were made for Fabletics. Kate’s success with the brand, as well as her extensive acting career, has led to her having a net worth of around $80 million.
5. ‘Good American’ by Khloé Kardashian - 7.66 out of 10
In fifth place and making the second appearance for the Kardashian family is Khloé Kardashian. Her clothing brand, Good American, was created in 2016 and scored 7.66 out of 10. Good American provides clothing that accentuates women’s curves and caters to various body shapes and sizes. It’s particularly popular for its denim shorts and jeans collections but also sells various other clothing.
The Good American website receives monthly organic traffic of around 235,100, and more than 2.4 million Google searches have been made for the brand over the last year. On social media, Good American has over 2.4 million followers on Instagram and over 231,000 followers on TikTok. The popularity of Khloé’s clothing brand is shown in her $60 million net worth.
Fashion brands created by singers
Rihanna isn’t the only singer to have created a successful fashion brand. In addition to having a decades-long music career, both solo and in groups, Pharrell Williams has also made his mark in the fashion industry. In 2003, he co-founded Billionaire Boys Club and helped popularise streetwear in the high fashion scene. The brand has the highest number of hashtags on Instagram, totalling almost 1.3 million posts. Over the last year, more than 191 million Google searches were made for Billionaire Boys Club, making it the most-searched brand on our list.
Justin Bieber, the Canadian pop icon, also has a popular fashion brand named Drew House. Launched in 2019, the brand is well-known for its yellow smiley-face logo adorned with the word ‘drew’. Drew House has over 1.6 million followers on Instagram and over 28,700 on TikTok. On average, the Drew House website has monthly organic traffic of around 38,500.
Fashion brands created by actors and actresses
Like Gwyneth Paltrow and Kate Hudson, many other actors and actresses have dabbled in the fashion industry. Mary-Kate and Ashley Olsen, known as the Olsen twins, established their clothing line, The Row, in 2006. The brand sells various timeless ready-to-wear clothing, handbags, and accessories. Its popularity is reflected in its 2.4 million Instagram followers and over 256,000 posts under the hashtag #therow. The success of The Row has partially contributed to the Olsen twins' combined net worth of $500 million.
In 2015, Legally Blonde actress Reese Witherspoon launched her own fashion brand, Draper James. The brand name honours Reese’s grandparents, Dorothea Draper and William James Witherspoon. The clothing emphasises the actress’s personal style and nods to her Southern upbringing, as Reese was born in New Orleans, Louisiana. There are almost 45,000 posts across Instagram and TikTok under the hashtag #draperjames. The brand also has an average monthly organic site traffic of 37,300.
Fashion brands created by reality stars
Following in the footsteps of her two older sisters, Kylie Jenner launched her own clothing line, Khy, in November 2023. The brand focuses on combining luxury with everyday style, working to redefine the modern wardrobe. Khy will be collaborating with iconic brands and global fashion designers and has so far worked with Natasha Zinko and Namilia. Despite the brand being less than a year old, it has already accumulated over one million followers on Instagram and racked up more than 1.3 million Google searches.
American reality star Kristin Cavallari has also entered the fashion industry, although she has taken a slightly different approach. Kristin, known for appearing on the MTV shows Laguna Beach: The Real Orange County and The Hills, launched her own jewellery line in 2017. The brand focuses on creating affordable jewellery that elevates customers' style. Each month, the brand’s website gains organic traffic of around 71,700. There are almost 19,000 posts under the hashtag #uncommonjames on Instagram.
Methodology:
We created a seed list of celebrity-owned fashion brands using sources such as Vogue, Glamour, and People. We excluded any brands that are no longer operating.
Next, we used Celebrity Net Worth to discover each celebrity’s estimated net worth.
We then gathered the number of followers and hashtags for each brand on Instagram and TikTok.
We used Google Keyword Planner to gather the searches made for each brand between July 2023 and June 2024.
Next, we used Ahref’s Traffic Checker to discover each brand’s monthly organic site traffic.
We then used Buzzsumo to gather the number of online articles about each brand within the last year.
Finally, we gave each factor a normalised score out of 10 and then averaged all factors to form our overall score for each brand.
Any brands with unavailable data were removed from the seed list.
All data is correct as of 2 July 2024.
DISCOVER SLINGO
YOUR OFFICIAL SITE FOR SLINGO GAMES
Slingo is a vibrant online casino with a fantastic selection of Slingo games, online slots, live tables and more.
Join The Fun on Slingo.Com!
